131 pieces of media coverage across Canada
34,066,689 earned impressions

Over 14 million earned impressions in the Vancouver market

25 pieces of media coverage
4.1 million media impressions

2,311,055 impressions achieved through digital advertising
80% higher than the goal of 1,327,338

287 pieces of coverage across traditional and social media

over 15 million earned media impressions

200% follower growth on social in three months